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Popular science books, selling in their thousands - even millions - help us appreciate breakthroughs in understanding the natural world, while highlighting the cultural importance of scientific knowledge. Textbooks bring these same advances to students; the scientists of tomorrow. But how do these books come about? And why are some of them so spectacularly successful?. This is the first ever insider's account of science publishing, written by an editor intimately involved in the publication of some of the most famous bestsellers in the field. Michael Rodgers reveals the stories behind these ex

Science --- History. --- Graphics industry --- anno 1900-1999 --- Great Britain

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Goed voor druk is een handig naslagwerk voor iedereen die te maken heeft met de productie van grafische producten (boeken, tijdschriften, folders, handelsdrukwerk, enz.). Het is een bijdehandse hulp voor vormgevers, drukwerkinkopers, productiechefs, redacteurs, product- en marketingverantwoordelijken, kortom voor iedereen die beelden, woorden en cijfers op papier, schermen of transparanten zet. De nieuwste technische procédés en reproductiemethodes worden helder en begrijpelijk uiteengezet. De auteurs gaan ervan uit dat de krijtlijnen van de grote ‘digitale' grafische omwentelingen nu getrokken zijn. Goed voor druk bevat naast waardevolle aanbevelingen voor werkmethodes, offerteaanvragen, beoordelingscriteria voor originelen en drukwerkresultaten ook parameters voor de beoordeling van ontwerpen en richtlijnen om een continuïteit in de bedrijfsidentiteit vast te houden. Eveneens wordt een 'andere' benadering van de typografie voorgesteld. Het boek is rijk geïllustreerd met foto's, tekeningen, schema's, checklists en een viertalige woordenlijst. De uitgebreide index maakt van Goed voor druk een vriend op de werktafel.

Grafische sector --- Industrie --- Graphics industry --- Graphic arts --- grafische communicatie --- grafische technieken --- Grafische vormgeving. --- Design

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Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches bein

Graphics industry --- Publishers. Printers --- Scholarly publishing. --- Edition savante --- Academic publishing --- Publishers and publishing

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Document markup languages --- Langages de balisage --- Document markup languages. --- Text processing (Computer science) --- Documentation and information --- Graphics industry --- Information systems

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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.With this book, designers will:—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order—See how known pairings and selection methods can be used in real-world projects—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations—Realize the basic tenets of color theory as it is broken down into clear and actionable directives—Uncover tips and techniques for using color in client-based design workDiscover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Color --- Color en diseño gráfico --- Diseño gráfico --- Libros electrónicos --- Color in design --- Design --- Graphics industry --- grafische vormgeving --- kleuren --- kleurenleer